MANIFESTO

INSIGHT + STRATEGY

client projects

2015-2017

 

AUSTIN HEALTh - BRAND STRATEGY 

In June 2015 Austin Health, one of Australia's leading hospital groups commissioned Manifesto to undertake develop a new brand strategy for the organisation.  To complete the project Manifesto developed a number of brand strategy options working closely with the CEO, board and executive team which were then researched with staff and patients of the hospital to ensure the reliance of the strategy across both stakeholder groups.   Manifesto also developed recommendations for how the new brand strategy could be implemented right across the organisation.

 

TREASURY WINE ESTATES - BRAND STRATEGY

Manifesto was commissioned by Treasury Wine Estates to develop brand positioning and communication strategies for a number of key brands including Wolf Blass, Wynn's Coonawarra, Lindeman's, Gentleman's Collection, Rosemount Estate and Rawson's Retreat.  Working closely with TWE's creative agency JWT, Manifesto developed global brand strategies for each of the brands over a nine month period in 2015 and supported development of creative ideas.  The high profile "Here's To The Chase" campaign for Wolf Blass has been especially successful and integral to the continued growth of this major Australian brand.

 

Treasury Wine Estates - Innovation

Treasury Wine Estates commissioned Manifesto to assist with the creation of a range of new brand and product ideas targeting specific high priority customer segments in the wine market, including Millennials who traditionally have less of strong relationship to the wine category than previous generations.  The project involved ideation sessions and extensive consumer involvement to review and refine early new product ideas.  The project resulted in over a dozen high potential new product ideas for Treasury Wine Estates global brand portfolio.  

 

racv - communication strategy

RACV engaged Manifesto to develop a positioning and communication strategy for its Emergency Homes Assist service.  The key positioning challenge turned out to be explaining the need for the product and the role it played - that is, 'It's for times in life when you need help quickly".  The project involved two rounds of consumer research and creation of a communication brief based on the new strategy.  Manifesto also worked with the creative agency on the execution of the communication and advertising ideas.

 

SCHWEPPES - INNOVATION

Manifesto is currently involved on a number of separate innovation projects with Schweppes.  This involves working closely with the Schweppes team to identify insights and new product concepts that we then refine and improve by researching the early ideas with consumers.  Another aspect of the work is making recommendation on brand architecture for the newly created products.  The project will be ongoing throughout the first quarter of 2017.